CRM is all about sales, right? After all, the more you sell, the better it is for you! But do you actually know what it is you are selling? Of course you do! Ask your sales manager, they will tell you. You are a radio station, you sell ad-space. Duh! So the sales team is in the car, wowing potential customers and dropping in on established contacts with some fancy gifts, making sure everyone is still happy with the 15 second commercial we produced for them last year. Or is it maybe time to go long-form (30 seconds) and up the frequency to twice during drive-time?
Here is what nobody is saying out loud... You are selling your listeners.
The truth though, is you are selling ears. You will never sell enough ad-space to keep your station on the air if you can't show evidence that people actually listen. Sure there is that one bread shop that will never leave you because when grandpa owned the business... That is not how you attract new advertisers though. Here is what nobody is saying out loud... You are selling your listeners. So if you cannot nurture the relationship with the people that tune in, they are lost as soon as they turn their car off, or reach their station (train station). If you don't know who these people are, will they come back? And how would you know?
That is where RadiYO! joins the party.
It's all well and good that your accounting team knows how many people made a donation and how much, but when were those donations made? During what show? Was it before or after those instagram posts went up? New listener? Super fan that calls in every week? Did they click the link in the newsletter? Did reception take the donation over the phone?
RadiYO! is helping you understand how your audience is interacting with your station, when and where. Got a birthday coming up? RadiYO! knows. Did that quiz answer come in on the phone? SMS? Facebook? RadiYO! knows. How old are your listeners? Are they mostly guys? RadiYO! knows!
If you know who the people are that listen to you, your sales team will drive more advertisers (sponsors) into your station. Your marketing team will be able to tailor campaigns exactly to the right demographic (and make your sales team even more efficient). RadiYO! is a win-win because it connects the dots. TALK TO US! We are always HERE.
If you know who the people are that listen to you, your sales team will drive more advertisers (sponsors) into your station. Your marketing team will be able to tailor campaigns exactly to the right demographic (and make your sales team even more efficient). RadiYO! is a win-win because it connects the dots. TALK TO US! We are always HERE.