Long live RadiYO!
Naysayers have been writing radio's obituary for years. First TV was going to kill radio, that never happened. Then the internet was going to kill both, yeah that never happened either. It's undeniable that the landscape has changed, but let's look at some numbers.
In Australia, commercial radio reaches 12.5 million people weekly. That is not bad for a population of 28 million. In the US alone, traditional (commercial) radio reaches over 90% of the population monthly. Back in Australia meanwhile, 83% of listeners rely on in-car audio systems. Almost every new car sold in Europe has DAB+ (That's HD Radio if you are in North America).
We can even tell you what music to play to reach a certain segment of the population!
Yes, overall the number of listeners to terrestrial radio is dwindling. If you think that is proof of radio's demise, you are looking at it wrong! The number of listeners didn't shrink. The number of places listeners go gotten bigger!
If you are a podcaster selling pre-rolls, this is essential information to have.
If you reframe how you think about radio, it's the most thriving medium out there!
Radio, what we have been calling radio for more than half a century is a passive medium. Podcasts are not. Social media is not. Streaming is not. But all these different channels require a different approach, so it is paramount - Now more than ever, that you spend time understanding your listeners.
And that's where RadiYO! can help. We record when a listener calls in. Where they live, their age, favourite show, if you are a member supported station - we record payment details... We know what competitions they entered, how often they won...
If you are a community station looking for grants, this is essential information to have.
If you are a commercial station selling ads space, this is essential information to have.
If you are a podcaster selling pre-rolls, this is essential information to have.
Radio is the 3rd largest advertising channel in Australia after email and TV - Take that, Facebook! But selling a spot for your station (or podcast) means selling stats to your advertisers. Still think you can keep track of your listeners in a spreadsheet?